As a wise person once said, follow the money

The NeverTrumpers like to portray themselves as moral purists, persons of the most refined sensibilities and possessed of the kind of noble dignity that recoils from allowing the participation in our democratic process of vulgarians like Donald Trump.

But actually...they're largely just grubby political operators busily chasing down all that loose cash floating around in the electioneering universe like so much cosmic dust: "How the NeverTrump Grift Works".