"There are countless horrible things happening all over the world and horrible people prospering, but we must never allow them to disturb our equanimity or deflect us from our sacred duty to sabotage and annoy them whenever possible." -Auberon Waugh
I don't think that particular trademark is in use in the US any more. But it always gives me a chuckle because of Rich Hall's "Sniglets." One of which was "EssoAsso," meaning a person who would cut through a corner gas station lot in order to bypass a red light at an intersection.
Haw! I hadn't heard that sniglet before. I remember Esso changing to Exxon in the U.S. when I was in my teens..
Here is the clearest explanation for the change that I recall seeing (from Quora):
Esso changed its name to Exxon in the 1970s as part of a rebranding strategy. The name "Esso" was derived from the phonetic pronunciation of the initials "S" and "O" from "Standard Oil," the company's original name.
The change to "Exxon" was intended to create a more modern and internationally recognizable brand. The rebranding occurred in 1972, and it aimed to unify the company's image and operations globally, especially as it expanded into international markets. The new name was also part of a broader effort to distance the company from its past associations with the Standard Oil monopoly, which had been broken up in the early 20th century due to antitrust laws.
Esso was one of the main Australian petrol retailers when I was a youngster. I pumped petrol (gas) at our local one on the weekends. I think they were rebranded to Mobil in the 80's.
Ah, Esso, Enco, Exxon, Mobil, Standard oil...
ReplyDeleteI don't think that particular trademark is in use in the US any more. But it always gives me a chuckle because of Rich Hall's "Sniglets." One of which was "EssoAsso," meaning a person who would cut through a corner gas station lot in order to bypass a red light at an intersection.
Haw! I hadn't heard that sniglet before.
DeleteI remember Esso changing to Exxon in the U.S. when I was in my teens..
Here is the clearest explanation for the change that I recall seeing (from Quora):
Esso changed its name to Exxon in the 1970s as part of a rebranding strategy. The name "Esso" was derived from the phonetic pronunciation of the initials "S" and "O" from "Standard Oil," the company's original name.
The change to "Exxon" was intended to create a more modern and internationally recognizable brand. The rebranding occurred in 1972, and it aimed to unify the company's image and operations globally, especially as it expanded into international markets. The new name was also part of a broader effort to distance the company from its past associations with the Standard Oil monopoly, which had been broken up in the early 20th century due to antitrust laws.
Esso was one of the main Australian petrol retailers when I was a youngster. I pumped petrol (gas) at our local one on the weekends.
ReplyDeleteI think they were rebranded to Mobil in the 80's.
The local Esso used to hand out free tire repair kits for bicycles.
ReplyDeleteThose were the days.