How to salvage a magazine in decline

Interesting: "Rothschild Family Exploring Sale Of Their Stake in The Economist Magazine".

Any sale would represent the most dramatic change in ownership for the 182-year-old weekly since 2015, when British education publisher Pearson sold the majority of its 50% stake alongside its sale of The Financial Times. The magazine was founded in 1843 and has enjoyed Rothschild investment ever since.

However, overall readership has been in decline for at least a decade, which is the likely reason for the sale of shares by longtime benefactors. In 2015 The Economist maintained an audience of 1.6 million; that has fallen to 1.2 million in 2025, similar to reader numbers the outlet held in the early 2000s.

The magazine's predictable drift toward the Left probably isn't helping, either. 

So, I'm thinking that this might be a good investment for Paco Enterprises. With a change in title, format and orientation, I believe we can get that circulation up...

Note: long-time readers may recall that this image appeared in one of this blog's earliest gags.