People are always asking me – at seminars, cocktail parties, banquets, sometimes even running out to my fully-restored 1939 Packard touring sedan while it’s stopped at a red light – “Paco, how is it that, in this time of financial chaos, economic meltdown and commercial uncertainty, Paco Enterprises is still able to rake it in?”
That’s a good question, John Q. Public, and the answer is simple: offer a good product at a fair price, and the demand will be there. For example, you might be surprised to learn that one of our most profitable subsidiaries is the academic and professional publications unit. “Surely not,” you say. “How can you do any serious volume selling magazines with names like Trends in Economics, Soil Science Monthly, and Optometry Today?”
Nothing to it. A niche market frequently presents an opportunity not only for steady demand, but in an environment where price inelasticity can yield some fat margins. And, er, a little marketing razzle-dazzle helps...
Yes, you can't overlook Rule 5.
Update: TimT - surely the wildest blogger of them all - is also in the magazine business.