Yes, that's right. London has a "cycling commissioner". And there's a "problem" (you knew there had to be):
Too few women and people from ethnic minority groups cycle in London and more must be done to promote diversity among a largely white, male and middle class biking community, the city’s walking and cycling commissioner has said.I suppose you could force white men off of their bicycles at gun-point (or perhaps "baton-point", since this is gun-phobic England, after all) and hand the bicycles over to women and favored minorities. But can these people be compelled to ride them? I know: threaten them with "breaching the peace" if they refuse to start riding.
The next big problem: how to get over the hazard of burkhas getting tangled up in the pedals.